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protect your IP rights in Brazil? Did you know?
Agriculture and Livestock
That Brazil is the largest nation in terms of arable land
of the world, with 22% of this area, and that it produced 94 million
tons of grains in the 2000/2001 harvest?
That we are the top world producer of coffee, oranges and sugarcane;
the second largest producer of cassava, beef, beans and soybean;
the third of poultry, refined sugar and corn; the fourth of grains
and cocoa; the seventh of eggs and pork; the eighth of cotton and
rice? And that we are the second largest world exporter of chicken
and the fourth of pork?

Climate
That Brazil isn't only a tropical country, like everyone
thinks, but that, in the South Region, the average annual temperature
is 18o Celsius (64.4o F). And that it snows in some states of this
region?

Communications
That, by 2005, there will be 60 million cell phones in operation
and that, currently, there are already 20 million in use, compared
to 5.6 million in July of 1998? That, in 1994, the country had less
than a million cell phones; in 1998, they totaled 5.6 million and
that today there are 23.2 million cell phones, or in other words,
an expansion of 310% in only 2 years? That, in 1994, Brazil had
13 million fixed phone lines and, that by the end of 2000, this
number reached 38.3 million? That Brazil is ranked 9th among the
nations that most use the Internet, with 10.9 million people online
- losing only to USA, Japan, Germany, Great Britain, China, Canada,
South Korea and Italy?
That 61% of Latin American websites are Brazilian?
That Brazilian television was the 4th of the world to go on the
air daily, after the United States, Great Britain and France?
That TV Globo is the 4th largest television station of the world,
surpassed only by the 3 largest American stations (ABC, CBS and
NBC)?
That the transmission facilities of the Radio Nacional in Brasilia
is the fifth largest in the world, and the largest in Latin America?

Living conditions after the Real
Plan
That inflation, for the entire year of 2000, was 4.38%
and that just in March of 1983 is reached 83%? That with the end
of inflation, with the subsequent increase of the purchasing power
of salaries and with the greater concern of the government of Fernando
Henrique Cardoso for matters of a social nature, the real average
income of those employed increased 27% in the metropolitan regions?
That in the 1998-2000 period, 13 million people climbed over the
poverty line, reducing the percentage of the country's poor population
from 43.8% to 32.7%?
That, in the 6 largest cities of Brazil, the percentage of the poor
dropped from 42%, in July of 1994, to 28% in January of 1996?
That the average monthly income of the population rose from R$ 364
(US$ 145) in 1992 to R$ 472 (US$ 188) in 1999?
That 5,160,000 families began receiving running water in their homes,
which raised the percentage of inhabitants with running water from
69.5% to 81% from 1992 to 1997?
That the number of residences with trash collection services increased
to 5,260,000, that is, from 64% to 74% between 1992 and 1997?
That 3,650,000 families began to receive electricity in their homes
and that 2,790,000 had phone lines installed, rising from 88% to
93% between 1992 and 1997?
That the sewage system reached 1,640,000 homes, rising from 50.3%
to 59.4% between 1992 and 1999?
That the consumption of industrialized food products also grew from
1994 to 1997? That in the case of chicken, the increase was of 39.9%;
of beef, 27.1%; and of pork, 26.1%? That the consumption of yogurt
rose 85.9%; of cheese, 51.8%; of beer, 56.8%; of soft drinks, 71.5%;
and of cookies and crackers, 42.6%?
That our unemployment rates are lower than the Europeans? That in
Italy, for example, the jobless rate is 12% and that in Brazil it
was 4.8% in December of 2000?

Economy
That Brazil has the 8th largest economy of the world and
that, in 20 years, will become the 4th largest economic power, competing
for this position with France, Italy and Great Britain?
That the GDP grew, on average, 4% a year from 1994 to 1996, in comparison
to only 0.22% in the period of 1990 to 1993, and that, in 2000,
growth was 4.6%?
That the per capita GDP, which had dropped to 1.25% a year, from
1990 to 1993, increased 2.51% annually from 1994 to 1997?
That, according to the World Bank, Brazil, China, India, Indonesia
and Russia will be the nations with the highest development rates
in the next 25 years?
That we are responsible for 42% of the GDP of Latin America and
that the GDP of Argentina is the same as that of the interior of
the state of São Paulo (excluding the metropolitan region);
and that the GDP of Chile is equal to that of Greater Campinas metropolitan
area (a city in the state of São Paulo)?
That, of the 500 largest corporations of Latin America, 300 are
Brazilian; 80 are Mexican; 60 are Argentinean; and 30 are Chilean?
That capital goods (machinery and equipment) for the construction
industry, the electric energy sector and for mixed purposes expanded,
in the last 4 years, 49%, 17% and 9%, respectively?
That the Mercosur economic bloc - of which Brazil is a member, together
with Argentina, Paraguay and Uruguay - has a GDP of US$ 1.141 trillion,
occupies 10% of the surface of the American continent and possesses
a population of 212 million inhabitants (26% of the continent's
total population)?
That Brazil is responsible for 30% of the earnings of the coffee
sector in the world, 20% of soybean, 8.5% of chicken, 4.5% of footwear,
3.2% of steel and 2.9% of automobiles?
That supermarkets, in 1999, earned US$ 35 billion, with 55,300 stores,
670,000 direct jobs and 2 million indirect ones, being responsible
for 85% of food supply in the country?
That, between 1990 and 1999, 4,900,000 businesses were constituted,
of which 2.7 million (55.1%) are considered micro and small-sized?
That their production represent nearly 20% of the GDP, 60% of jobs
and 30% of the gross sum of the nation's industrial production?

Education
That the illiteracy rate has been diminishing rapidly,
dropping from 18.3% in 1990 to 13.8% in 1998? And that, in 2001,
94% of children between the ages of 10 and 14 years are in school?
That illiteracy among youths 10 to 14 years of age in urban areas
is inferior to 5% today?
That, in 1992, 18.2% of children between 7 and 14 years of age weren't
in school and that, in 1999, only 4% weren't enrolled?
That, in 2000, the government distributed 110 million school textbooks
to 32,500,000 students in elementary schools as part of the National
Textbook Program.
That the Informatics in Education Program (PROINFO) has installed
30,000 computers and accessories in over 2,276 elementary schools
where 200,000 students are enrolled?

Electricity
That the world's biggest hydroelectric powerplant is Itaipu?
That Brazil is the world's 12th biggest electricity producer ?

Slums
That for a number of years city authorities in Rio de Janeiro
have been developing the "Neighborhood Slum Program" which
will urbanize all city slums?

History
That during the Second World War Brazil sent 25,000 soldiers
to Italy to fight the Nazi-fascists? That 500 of them died fighting
in Italy defending democracy? That, in Pistoia, Italy, there is
a cemetery for those Brazilian soldiers?

Indians
That in Brazil there are 554 Indian reservations covering
a total area of 946,452 square kilometers, which is equal to over
11% of the total territory of the country? That 220 of those reservation
areas (covering 436,400 square kilometers) have been demarcated?
That there are 325,652 Indians living on those reservations? That
the Indians belong to 227 ethnic groups and speak 170 different
languages?
That 94,190 square kilometers, out of the total of 224,000 square
kilometers which comprise the state of Roraima, are Indian reservation
areas? And that only 9,910 Yanomani Indians live in those areas;
that is, one Indian for every 10 square kilometers?
That the Indian population of Brazil has been growing at twice the
rate of the rest of the population (3.2% compared to 1.4%)?

Aircraft Industry
That a Brazilian, Santos Dumont, invented the airplane?
That Embraer, the Brazilian Aeronautical Corporation, has sold 4,959
aircraft in its 27 years of existence? That Brazil is the world's
third biggest manufacturer of regional service and training aircraft?
That Embraer sells jets and turbo-propeller aircraft to First World
countries such as the United States, France, Italy, Switzerland,
Portugal, Spain, Luxembourg, Holland, Poland, China and Sweden?
That Embraer is the world's fourth biggest manufacturer of commercial
aircraft?

Informatics
That the number of computers in Brazil rose from 5.1 million
in 1997 to 9.2 million in 2000?
That Brazil is in seventh place in number of computers and at the
moment is the world's biggest informatics market?

Investments
That, according to a survey of 1,000 businessmen responsible
for 90% of all direct investments in the world, made in February
2001, by the American consultancy firm, A.T. Kearney, Brazil is
in third place in the preference of mega-investors, behind only
the United States and China.
That, according to economic analysts, there are a series of factors
which explain why Brazil has become one of the stars of the emerging
country marketplace over the last few years. That, among these factors,
is economic stability, the size of the consumer market, the existence
of a solid financial system, a democratic government and the fact
that Brazil is one of the best positioned countries among the emerging
nations in the New Economy and has the world's most competitive
agricultural sector?
That Brazil is Latin America's largest recipient of Japanese capital?
That the Brazilian Privatization Program is the biggest in the world,
with planned sales worth more than $130 billion in telecommunications,
energy, sanitation, banks and gas distributors? That the steel,
petrochemical and fertilizer sectors have already been privatized?
That, over the last decade, the total volume of direct foreign investment
in Brazil rose by 3,000%?
That, in 2000, the total volume of direct foreign investments in
Brazil reached $27 billion?

Environment
That countries in the northern hemisphere cannot teach
countries in the southern hemisphere how to take care of their forests
because, in Europe, for example, only 2% of forest remains, while
in Latin America 59% of the forests are still standing?
That the countries mostly responsible for global warming are the
United States, with emissions of over 186 billion tons of carbon
gases, the European Union countries, over 127 billion tons, and
Russia, over 68 billion tons? Brazilian emissions of carbon gases
are less than 7 billion tons, which is equivalent to only 4% of
American emissions? And that these are the people who complain about
Brazil?
That more than 1,500 species of fish can be found in the waters
of the rivers of the Amazon region?
That 33% of the large leaf forests of the world are in the Amazon,
which contains 3,500,000 hectares of virgin forest and 750 species
of trees?
That the Amazon contains some 30% of the planet's genetic reserves
and is the most diversified and complex ecosystem known to exist
anywhere on earth?
That around 22% of the world's fresh water rivers are located in
the Amazon region?

Street kids
That, contrary to what is found in the international press,
Brazil does not have 11 million, or 7 million, or 5 million, or
even 2 million street kids? The reason being that there are no firm
statistics on the subject.
That, according to a survey by a non-governmental organization,
Ibase, in 1994 (the year of the last survey) there were less than
a thousand street kids in Rio de Janeiro?

Market Data
That Brazil presently has 43 million consumers and that
in 2005 that number will rise to 65 million? That Brazil is the
world's fifth biggest consumer market?
That Brazil is in fifth place in purchasing power, behind only the
United States, China, Japan and Germany?
That Brazil's middle class consists of 35 million families, according
to the IBGE? In other words, Brazil's middle class is 8% bigger
than the population of Germany, and bigger than the sum of the populations
of Austria, Belgium, Denmark, Finland, Hungary, Ireland, Island,
Luxembourg, Norway, Portugal, Sweden, Switzerland and the Czech
Republic. Brazil's middle class is bigger than the population of
France and Canada added together. It is equal to one-third of the
population of the United States or 72% of the population of Japan.
That Brazil is the world's third biggest franchise market, behind
only the United States and Canada? And that the number of franchises
in Brazil rose 96% between 1995 and 1999, reaching a total of 46,534
with 226,334 direct employees?

Mining
That Brazil is the world's second biggest producer of iron
ore, the fifth biggest producer of manganese, the sixth biggest
producer of primary aluminum, the seventh biggest producer of gold
and the eighth biggest producer of tin?
That Brazil has the world's fifth biggest reserves of iron ore and
tin?

Population
That Brazil has the fifth largest population in the world,
with 170 million inhabitants?
That 40% of the population of Latin America is Brazilian?
That there are 23 million Italians and descendants of Italians in
Brazil and that in São Paulo there are 5 million descendants
of Italians, which means there are more Italians in São Paulo
than in Rome?
That it is estimated that the percentage of the population below
the poverty line at the moment is 16%, and that by 2005 that number
is expected to fall to 10%?

Industrial Production
That Brazil is the world's tenth biggest industrial power?
That Brazil is the world's eleventh biggest manufacturer of vehicles?
That Audi, Chrysler, Fiat, Ford, General Motors, Honda, Mercedes
Benz, Peugeot, Renault-Citroen, Scania, Toyota, Volkswagen and Volvo
have factories in Brazil?
That Brazil is the world's second biggest manufacturer of ceramic
coating and compressors for refrigeration? The fourth biggest beer
brewer? The fifth biggest manufacturer of gasoline and radios? The
sixth biggest of cigarettes and CDs? The seventh biggest of refrigerators,
textiles and clothing? The eighth biggest of undulated cardboard,
chemical products and instant foods?
That 70% of Brazil's exports are manufactured goods?
That Petrobras, using domestic technology, holds the world record
in ultra-deep water drilling, having reached a depth of 1,700 meters?

Land Reform
That, during the last six years, 400,000 landless rural
workers have received lots and that they have been settled on an
area equal to twice the size of Belgium?
That, in order to implement its land policy, a total of 13.2 million
hectares have been expropriated or purchased by the government;
an area three and a half times the size of Switzerland, or almost
half the size of Italy?

Health
That the Brazilian Family Health Program consists of 143,000
community health agents who visit 82 million families every month?
That the Brazilian program to fight AIDS, which distributes the
so-called "cocktail" free of charge, has been called one
of the best programs in the world by the World Health Organization?
That the Brazilian pharmaceutical products market has an annual
turnover of $8 billion?
That each year Brazil vaccinates 20 million children free of charge
against various diseases, among them polio?
That, between 1989 and 1998, the infant mortality rate in Brazil
fell from 50.9 per thousand to 36.1 per thousand; that is, a drop
of over 29% in nine years?
That life expectancy in Brazil rose from 66 in 1992, to 68 in 1999?

Area
That, with a total area of 8,547,403 square kilometers
(3,286,170 square miles), Brazil is the fifth largest country in
the world? All of Europe could fit inside Brazil.

Transportation
That Brazil has the world's eighth largest fleet of vehicles,
behind only the United States, Japan, Germany, Italy, France and
Great Britain? And that Brazil has the world's seventh largest fleet
of helicopters, with 900 of them?

Miscellaneous (Science and Quality)
That the growth of scientific productivity in Brazil between
1995 and 1998 was only less than in South Korea? And that between
1981 and 1998, scientific productivity rose 365%, three times the
world average, which was 104%?
That Brazil is the only country in the southern hemisphere to participate
in the Genome Project?
That Brazil is the developing nation with the most companies that
have received ISO 9000 certificates of quality - a total of 6,890?
And that Mexico only has 300 ISO certificates? And Argentina only
has 265?

World Ranking
Brazil is in first place in number of cattle; coffee, sugarcane,
fruit and orange production, as well as iron ore reserves. It is
also Latin America's largest user of the Internet.
Brazil is in second place in iron ore production; bean, manioc,
soybean and beef production; ceramic coating, compressors for refrigeration
and blue jeans; in production and exports of poultry; it is also
the biggest market for executive jets, helicopters, fax machines,
biscuits and analgesics.
Brazil is in third place in production of refined sugar and corn;
aircraft for training and regional services; soda pop; it is the
biggest market for franchises, soda pop and motorcycles.
Brazil is in fourth place in production of grains, cacao and beer;
in production and exports of pork; the biggest market for informatics,
shopping centers, refrigerators, freezers and washing machines;
as well as in number of TV stations.
Brazil is in fifth place in size and population; as a manufacturer
of gasoline and radios, manganese; phonograph market; biggest consumer
market.
Brazil is in sixth place in production of milk, iron bars, cast
iron, aluminum and cement; biggest CD market and iron ore reserves.
Brazil is in seventh place in gold, cellulose and egg production;
manufacture of refrigerators, textiles and clothing; number of computers
and TV sets; biggest fleet of helicopters and vehicles.
Brazil is in eighth place in cotton, rice, raw steel and tin production;
manufacture of cardboard, chemicals and instant food; number of
credit cards; number of vehicles.
Brazil is in ninth place in manufacture of vehicles and Internet
users.
Brazil is in tenth place in size of industrial base and generation
of electricity.
Brazil is in twelfth place in manufacture of lubricants.
Brazil is in fourteenth place in nickel production.
Brazil is in seventeenth place in zinc production.
Brazil is in eighteenth place in production of brute petroleum and
copper.

Written by: Ambassador Guilherme Leite Ribeiro
Head of the Ministry of Foreign Affairs' Financial Office in New
York
References: most of this information was obtained from the following
publications:
Profile of the Brazilian Economy - 2000, edited by CBMM - Brazilian
Company of Metallurgy and Mining
Brazil - Economic Situation Report, Ministry of Foreign Relations
("Brasil – Conjuntura Econômica", do Ministério
das Relações Exteriores)
Seven Years of the Real Plan, Office of the Presidency ("Sete
Anos do Real", da Presidência da República).©
All material may be reproduced as long as the source is acknowledged
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